Focalpay partners with new Icelandic discount retailer Prís to deliver frictionless checkout journey

Focalpay partners with new Icelandic discount retailer Prís to deliver frictionless checkout journey

• Focalpay has been selected to support Prís, the first new player to enter the Icelandic discount market in 24 years, with its cloud native commerce platform.

• Using Focalpay’s applications via APIs, Prís is able to offer customers seamless shopping journeys with either Scan & Go or Self Checkout (SCO).

• With Focalpay’s technology, Prís will improve the shopping experience for consumers while enhancing staff efficiency.

Stockholm, Sweden, Thursday, 24th October 2024 - Commerce platform provider Focalpay has been selected as Icelandic grocery discount retailer Prís’ checkout partner, as a brand new store has opened in Reykjavik, Iceland. The partnership sees Focalpay provide Prís, which is part of the Heimkaup group, with its cloud-native commerce platform via APIs that enable the SCO and Scan & Go journeys. 

This strategic partnership launched officially in August 2024 when the store opened, and has seen Prís challenging the Icelandic grocery market with a brand new concept: Offering lower food prices to Icelandic consumers, while simultaneously enabling a modernized and enjoyable shopping journey. 

Together with Focalpay, consumers can enjoy a frictionless self service experience, while staff can focus on completing tasks out on the shop floor instead of being required to work behind the till. 

“For the last two decades, there has been a lack of competition in the discount market in Iceland and stagnant shopping experiences. As the new player in the market we aim to change this. By partnering up with Focalpay, we can keep costs low with more automation and at the same time improve customer experience”, says Gréta María Grétarsdóttir, CEO of Prís.

“In Focalpay, we have found a partner that enables us to scale at the speed we want to. In our business, things move at a fast pace, and Focalpay can enable new shopping journeys that have not been seen in the Icelandic market before quickly and securely. This is just the beginning of a successful partnership that will continue to disrupt the Icelandic grocery market”, Grétarsdóttir continues.

“We are beyond excited about our partnership with Prís. With our cloud-native commerce platform we are able to support Prís’ omnichannel requirements today, and in the future. As an Icelandic native, I’m so proud to see Focalpay established in the market together with such an innovative and forward-thinking partner as Prís”, says Birkir Veigarsson, Chief Executive Officer at Focalpay.

“Prís aims to be a game changer in the Icelandic grocery market, a mission that is well aligned with our goal to revolutionize the retail experiences for both retailers and consumers”, Veigarsson concludes. 

ENDS

For more information, please contact: 

Ebba Nyberg, CMO at Focalpay

ebba.nyberg@focalpay.se, +46 708 125 214

Birkir Veigarsson, CEO at Focalpay

birkir.veigarsson@focalpay.se, +46 702 347 543

About Prís

Prís is a discount store with the aim of always offering the lowest prices on groceries in Iceland.

About Focalpay

Focalpay has developed a cloud-native commerce platform that enables retailers to take back control of their operations and increase profitability.

The platform includes features such as Checkout (mobile, self-service, manned), Backoffice, Payment Management and much more. 

Focalpay is designed to get rid of high IT costs and make retail operations more profitable, secure and future-proof with real-time data.

The platform liberates merchants from a cluttered legacy architecture while maintaining the flexibility they need. This is achieved through a microservice architecture and seamless integrations for endless functionality. 

Currently, Focalpay has live customers including several individual grocery stores, Matrebellerna, Heimkaup, Icebug, and pilots with multiple retailers in the Nordic region.